This site is built on the premise that every body, every sentient creature matters. And every choice a human makes to honor that premise matters. Human beings have created a situation where their actions have a huge impact on the physical and emotional well being of all other species. Every choice makes a difference and is an act that continues, increases, or decreases animal suffering and destruction. Choices vary from small kindnesses and personal conservations to large lifestyle commitments and social actions. We hope that what you read and see here will help you to become more aware of healthier and kinder choices and how these will make a difference to the world and each being alive in it.